Sport: Hockey Category: Public Relations Director Year Inducted: 1998 Bob Hesketh was a sports columnist with the old Toronto Telegram when the opportunity to be the Public Relations Director for the Whitby Dunlops presented itself. The object was to get as much favourable media attention as possible for the sponsor, Dunlop Canada Ltd., and handle media relations. On later reflection, it was an easy job as the "Dunnies" needed no help getting good ink. His career move was significant as after the Oslo tumult abated, Bob left a dull agency job and became a feature newscaster at CFRB.
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